Wednesday, 9 October 2013

Chapter I - Introduction


Proposed Title
The pragmatics of swearing: Impoliteness among Malaysian Youths

Some respective scholars: Culpeper, Brown & Levinson, Austin, Van Dijk 

1.1       Introduction
Politeness is one of the issues which is vastly discussed in sociolinguistics area. It is an area in which many research done on the use of language in society. It is associated with a few concepts such as face, culture, contexts and emotion. However, there is another term in sociolinguistics which its fundamental concept is politeness: impoliteness. Based on the researcher’s readings, impoliteness is a linguistics term used to address ‘rude’ and ‘aggressive behaviour’ in different fields. Impoliteness is an issue much discussed lately. Politeness among people is getting eroded; people are being impolite. Hence, in this chapter, the researcher will briefly discuss on the statement of problems, research objectives, the research questions, framework, its limitations and significance towards the study. 


1.2       Statement of Problems
To recap, impoliteness is a linguistics term used to address ‘rude’ and ‘aggressive behaviour’ in different fields (Cupeper: 2009). In this study, the researcher will be focusing on words uttered by youths in the targeted context, specifically, swearing words or vulgar words. Vulgar words themselves have a negative implicatures to the hearers.
Based on readings, there are insufficient discussions on impoliteness in linguistics.  Most of the scholars have focused on the politeness than impoliteness. In impoliteness, scholars borrow the term politeness, and adapt the frameworks of politeness in order to justify the findings of their research. This statement is supported by Culpeper’s (2001 in Culpeper, 2009) note, where the problem in explaining impoliteness area is the inability to adequately discuss impoliteness as vast as in politeness concepts. Culpeper is one of the pioneers in this sociolinguistics area of impoliteness. He has studied on impoliteness from the Western perspectives. In this research, the researcher will be focusing on Malaysian context. The findings will later be filling in the gap of one of the Asian countries: Malaysia.
            A few evidences on impoliteness area are found in media sources including Reader’s Digest and based on the researcher’s observations. Based on the observations at cyber cafe and university campus, youths uttered swearing words such as: ‘sial’, ‘babi’, ‘shit’ and ‘fuck’ in publics. Just recently, to date (4th October 2013), there was an issue on one of the Malaysian soccer players, known as Nurshahrul Adlin Talaha, and his wife had verbally humiliated a security guard with words such as ‘bodoh’ (Bahasa Melayu). This is so embarrassing when young people humiliated an elder with such word with negative indication. They should have shown respect to the eldest, and for that, they had been criticized by society. There are also many instances in the social network site, Facebook, for instance, where the statuses posted contained vulgar words. On top of that, the researcher would like to bring in a few more evidences by Reader’s Digest magazine, and a few websites on ‘impoliteness’ in Malaysia.

                                 i.            The rank of Malaysia in the survey conducted by Readers Digest
                              ii.            Six years ago, Reader's Digest placed Malaysia's rudeness level at 33 out of the 35 countries ranked. The latest appraisal by the magazine shows Kuala Lumpur almost at the bottom of a list of Least Courteous Cities at number 34 out of 36 major cities in the world. (Lim, Y., Tariq I., & Chin C.: 2012)
                            iii.            Kuala Lumpur ranked way down in Reader’s Digest latest appraisal

                            iv.            How Polite Are We? Title: Remember Ibrahim Ali's 'K' word? M'sians ranked 3RD RUDEST in the WORLD!

These highlighted evidences clearly indicate that impoliteness does really a crucial issue not only for Malaysia identity, but also, should be unveiled and discussed, with respect to the area of sociolinguistics.


1.3       Research Objectives
There are two objectives set for this research which are:
        i.            to identify the vulgar words  uttered by Malaysia youths in the respective context,
      ii.            to examine the applicability of Culpeper’s findings on the most linguistics ways on impoliteness in Malaysian context,
It is important to identity the swearing words used by the Malaysian youths since this study intents to analyze the applicability of Culpeper’s research results in impoliteness results (which are discussed from Western perspective) in the pragmatics of swearing in impoliteness. The findings later will be a new input in pragmatics, the insights from Malaysian perspective. This would be one of the significances of the findings. Due to different social norms, it is hoped that the data collected will achieve the research questions.
To answer question number 1 to 2, the researcher will use the Understanding Impoliteness Model by Culpeper (2009) and which involves the concepts of face, social norms and rights, intention and emotion in impoliteness and Approaches to Politeness.


1.4       Research Questions
There are two research questions which will be answered through this research which are:
        i.           i)  What are the vulgar words uttered by Malaysia youths in the respective context?
      ii.          ii) How applicable do the Culpeper’s findings on the most linguistics ways on impoliteness in Malaysian context?


1.5       Conceptual Framework




1.5.1    Understanding Impoliteness Model by Culpeper J., 2009
This model for the understanding of impoliteness is actually adapted based on the model of text comprehension described in van Dijk and Kintsch 1983, and van Dijk's work on racism, 1987. This model is in fact incorporates the “notion of face and the notion of social norms” to be used in impoliteness area.

Quality face (personal positive values, cf. Spencer- Oatey 2008) turned out to be overwhelmingly the most important type of face relating to impoliteness. Social norms as authoritative standards of behaviour are the basis of sociality rights. I argued that these rights relate to morality, and that this is an important feature of impoliteness. For some definitions of impoliteness, intentionality is criterial... Emotions are key to impoliteness. Van Dijk (1987: 188-89) claims that evaluative beliefs, which constitute attitude schemata, may be associated with emotive aspects, such as like and dislike.
 (Culpeper, 2009: p. 15)

The statements above precisely describes on the elements involved in impoliteness as suggested by Culpeper. Some important elements in this model are quality face, social norms, intentionality, and emotions.


1.5.2    Approaches to Politeness
There are a few approaches to politeness including Brown and Levinson’s Theory of Politeness which will be used to answer the research questions.


1.6       Limitations of the Study
  1. Samples - Only restricted to a few respondents
  2. Contexts – The research focuses in a few cybercafés in Port Dickson,   Negeri Sembilan and also 20 samples of Facebook status.
Hence, based on these limitations, the findings of the research cannot be generalized to all youths in Malaysia as the samples and context do not represent them holistically. 



1.7       Significance of the Study
The contributions of this study are:
        i.          iadds value - serves as a new input in pragmatics of swearing words from Malaysian context
      ii.            benefits linguists generally, and pragmaticians, specifically
    iii.           ii)  assists society in educating them on the issue of impoliteness
    iv.        iii)    helps in elevating an awareness on impoliteness among youths

References/resources:
  Cresswell, J., W.,1994. Research Design Qualitative and Quantitative Approaches. California. Sage Publications.


Culpeper., J. 2009. Impoliteness: Using language to cause offence: Full Research Report   ESRC End of Award Report, RES-063-27-0015. Swindon: ESRC

Culpeper J,. et. Al. 2013. Aspects of Linguistic Impoliteness. Cambridge Scholars Publishing

Jamet, D, & Jobert, M. Introduction: “Do you wanna talk about impoliteness? How rude!!” accessed on 15th September 2013 from http://lexis.univ-lyon3.fr/IMG/pdf/Lexis_special_2_-_Introduction.pdf

 Jay, T., & Janschewitz K., 2008. in Journal of Politeness Research. Language, Behaviour,  Culture, Volume 4 (2) de Gruyter – Jul 1, 2008 Proceedings: 

Kitamura, N,. 2000. Adapting Brown and Levinson’s ‘Politeness’ Theory to the Analysis of            Casual Conversation.  Proceedings of ALS2k, the 2000 Conference of the Australian  Linguistic Society

Matveev A., V., 2002. The Advantages of Employing Qualitative and Quantitative Methods    in an Intercultural Research: Practical Implications from the Study of Perceptions of    an Intercultural Communication Competence by American and Russian Managers.  University of New York.

Perelmutter, R. 2010. Impoliteness recycled: Subject ellipsis in Modern Russian complaint  discourse Renee Perelmutter. 2010.* University of Kansas, Department of Slavic  Languages & Literatures, 1445 Jayhawk Blvd.,Rm.2127,Lawrence,KS66045  7590,USA

Saeed, J., I., 2003. Semantic . Third Edition. Wiley Blackwell Publisher. USA. Accessed on         March 2013.     

http://books.google.com.my/books?id=Wq_uJzzhJYwC&printsec=frontcover&dq=            mantics&hl=en&sa=X&ei=nqpXUfHMPMLYrQfSkoDwDw&ved=0CDIQ6AEwAQ 

http://thestar.com.my/news/story.asp?file=/2012/7/24/nation/11717118&sec=nation

http://www.readersdigest.ca/health/relationships/how-polite-are-we

http://www.malaysia-chronicle.com/index.php?option=com_k2&view=item&id=37199:remember-ibrahim-alis-k-word-msians-becoming-ruder-more-uncouth-whose-fault-is-it?&Itemid=2

1 comment:

  1. SOP could have been better
    Originality questionable as you are only replicating another study with different context
    RQs not oustanding. These are MA RQs
    Look for better dimensions of politeness

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